The importance of providing, processing, and applying feedback is critical to the use of action research for the purpose of making critical decisions and a persuasive argument for change. Reflection and feedback help refine the research question, generate new questions, provide new insights, and set the stage for ongoing improvement and further inquiry. The benefits of reflection and feedback include the opportunity to influence resistance to change, restructure power and authority relationships, and change top-down to bottom-up decision-making strategies for change.